AD CAMPAIGNS
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PUMA Campaign
This campaign was created for an Advertising Campaigns capstone class. The goal was to pick a brand and conduct primary and secondary research, build a target audience, and form a comprehensive creative strategy. Then, we executed 7 different types of advertisements, including print, TV, out-of-home, social media, viral video, guerrilla marketing, and branded product placement. All advertisements can be seen in the PDF, as well as in the video section of my portfolio.
SOFY Campaign
This campaign was created for a Global Marketing and Advertising class. The goal of this project was to pick a foreign brand and bring it into a country outside of the United States. Our group chose a Japanese feminine product brand, SOFY and decided to introduce it in Slovenia, a country that has a social stigma surrounding menstruation. This campaign aims to educate young women about their health and create conversations so as to break the taboo surrounding this topic. This campaign write-up includes comprehensive research, rationales, and executed advertisements.