This project's purpose was to answer the question: how can we make going to downtown Harrisonburg more cost effective for students? I conducted research with students at JMU through the use of surveys and created personas with that research. Next, I developed an idea for a mobile app that offered coupons for certain downtown locations that only students had access to. The app gives points for using coupons, and points can be used for prizes from downtown locations. Created for Foundations of UX class at JMU in spring 2018.